Ben & Jerry’s has always stood for more than just ice cream — it’s been a bold voice for social justice. Its parent company, Unilever, has made every attempt to silence that voice. In a shocking move, Unilever recently removed Ben & Jerry’s CEO, David Stever, allegedly over his progressive stance and the brand’s outspoken political activism.
Stever’s dismissal came after Ben & Jerry’s social media posts criticized Donald Trump and condemned the detainment of Palestinian student activist Mahmoud Kahlil. Unilever, uncomfortable with the brand’s willingness to challenge political power, is trying to muzzle its advocacy.
The firing has sparked outrage — not just because it is politically motivated, but also because it may violate the terms of Ben & Jerry’s 2000 merger agreement with Unilever. That deal established an independent board of directors specifically to protect the company’s social mission. Unilever’s removal of Stever, allegedly without board consent, is now being challenged in court. This is about more than one CEO. It’s about protecting the integrity of a brand that has always stood up for what’s right. Their values are why so many people love Ben and Jerry’s! Stever’s removal sends a chilling message: that corporate interests can trample over social values.